After the success of their past two collections together, iconic denim brand Levi’s®, and Copenhagen-based sustainable fashion label Ganni have teamed up again. The “Grow Up” collection, inspired by Mother Nature, includes both brand’s newfound love for gardening. The eight-piece collection features pieces with natural-dyed hues, fresh silhouettes and the internet’s favourite content creator, Emma Chamberlain.

 

 

“GANNI and Levi’s are such natural partners. We love the optimism, irreverence, and approachability that GANNI infuses in their designs­—and our shared commitment to sustainability, which is front and centre in our latest feel-good collaboration. The collection is full of easy-to-wear instant classics that are as cool as they are comfortable,” says Karyn Hillman, the Chief Product Officer at Levi’s®.

To emphasize sustainability, each piece in the collection is made with at least 55% certified organic cotton and natural dyes (using real plants and minerals) which create less water waste. The pieces are meant to be worn at home in the garden or hopping around the city—part of the beauty of this versatile collection. To make the collaboration more accessible, it also features an extended size range from XS to 3X—further celebrating inclusivity.

The campaign imagery features Chamberlain and the brand’s models frolicking through a lush vegetable garden, soaking up the sun, embracing their love for nature and showing off their exceptional gardening skills, of course!

“I can’t believe this is our third collaboration with Levi’s, it’s such a testament to the power of working together! We have been aligned on our visions from the very beginning and we continue to grow and learn from each other. The collection is a perfect mix of signature Levi’s and GANNI elements and I love the humour-infused campaign,” says Ditte Reffstrup the Creative Director at GANNI.

The collection is available on August 18 at select Levi’s® stores, Levi.com, and the Levi’s® App. 

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