Breaking news in the Canadian style space: Homegrown brand Reitmans is your latest destination for versatile, on-trend style. (Yes, for real!) With a new fresh-meets-forward design outlook and the highly covetable all-sizes fashion to back it up, Reitmans is decidedly not just your mother’s store anymore. Need proof? Read on as we share the must-have highlights from its latest summer launch: a collection of no-rules, wear-anywhere pieces that are guaranteed to boost your mood and your confidence.

Party Perfect

It’s a rule of summer: The further we get into the season, the more our social calendars fill up. Get set for every fete with Reitmans’ cool takes on evening-ready style. Count on perfect-fitting LBDs and LBJs (that’s “little black jumpsuits”) and a whole lot of statement-making pieces that were made for party invites. Our favourite? A silky shift that’s washed in lime green with black polka dots.


Primed for Nine-to-Five

Between weekend park hangs and backyard barbecues, you (regrettably) still have a workplace to report to. Reitmans’ chic summery options for the office will help you make a style statement during business hours. Of-the-moment shorts suits perfectly balance the personal and the professional, especially when they’re done up in tangy hues.

Making Moves

When summer’s in full swing, there’s a good chance you’ll move your dedicated sweat sessions from the gym to the great outdoors. Gear up for all your active adventures with Reitmans’ in-house activewear brand, Hyba. Expect five-star-rated moisture-wicking sports bras, comfy bike shorts and hoodies that look as sharp on a hike as they do at brunch.

Major Mixology

There’s a real freedom to hot-season dressing when you’re working with versatile mix-and-match separates. Reitmans totally delivers on this front, with neon-hued tanks paired with printed culottes, tropical-themed halter tops accompanied by their compatible counterparts on the bottom and pinstriped linen pieces that look at once playful and polished.


All Dressed Up

With the temps towering above 20ºC, we’ve officially entered dress season—and Reitmans is stocked for every sunny occasion. Take your pick: perforated babydoll dresses that are as airy as the summer breeze, bloom-printed fit-and-flares for baby showers and bachelorettes plus plenty of colour-blocked maxis for beach days that turn into beach bonfires. The options are endless.


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Une publication partagée par ELLE Canada (@ellecanada)