The Gucci x Adidas collection is finally here! After teasing a handful of pieces from the collection at the Exquisite Gucci show in February 2022, the collaboration between the two brands was officially unveiled on June 7. It features the kaleidoscopic aesthetic of Alessandro Michele, creative director of the Gucci.

The campaign was directly inspired by an Adidas archive catalogue from 1979 and features colourful prints, vintage cuts and a revamped logo for the occasion. The selection is varied: men’s and women’s ready-to-wear, bags, shoes, jewellery and lifestyle pieces such as golf bags.

To demonstrate its commitment to innovation, sustainability goals and collective action, Gucci has taken several initiatives such as using more conscious materials and recyclable packaging with this collection.

The collection is available now, in-store and online at gucci.com, in pop-up shops, and some pieces on the official Adidas app.

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