Fendi Drops Its Most Logo-Centric Collection

Oct 17 2018 by
Categories : Shopping

If you weren’t at Madison and 57th in New York decked out in head-to-toe Fendi last night, then you weren’t among the A-list crowd gathered to launch the brand’s latest capsule collection. 

Titled Fendi Mania, the launch is a celebration of all things logo-centric. The brand’s signature Zucca print is all over the new line—from a cropped bomber to a floor-length furry robe. Another notable addition is the Fendi-meets-Fila logo, which was first dreamed up by British Instagram artist @hey_reilly. Get ready to see it everywhere. 
 

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“At Fendi we did not use the logo for a long time, that’s why I thought it could have been fun to merge these two logos – the Fendi and Fila ones – that once used to talk to such different audiences,” says Slivia Venturini Fendi, creative director menswear, accessories and kids. The logo, with its nostalgia-inducing, highly recognizable F, appears all over the collection—from a pair of cowboy boots to a paper-thin midi skirt. 

But back to those A-listers. Winnie Harlow became part of the store’s mannequin installation for an epic photo op, Ansel Elgort hung out with Chloe Sevigny, Aurora James was joined by Mia Moretti, and Awkwafina partied with Joe Jonas. Dilone was dancing and selfie-ing with anyone who asked. There was plenty of Veuve to go around.

 

The collection launches globally on October 17, at Fendi stores and on their website.

Watch the teaser video for the collection below.
 

 

Categories: Shopping