Whether you have developed a regular online shopping routine or haven’t purchased a single garment since before the pandemic, you have likely given some thought to how COVID-19 will impact how we shop in the longterm. As some retailers announce bankruptcy and others struggle to survive without physical storefronts, the future of fashion is uncertain.
Tanya Taylor, Proenza Schouler, SSENSE, Thom Browne, Dries Van Notten, Tory Burch, Erdem Moralioglu, Gabriela Hearst, Nordstrom, Holt Renfrew and Bergdorf Goodman are among international designers and retailers who recently signed an “Open Letter to the Fashion Industry.” The letter proposes new strategies for sustainability and economic relief.
This includes putting the Autumn/Winter season back in August/January and Spring/Summer back in February/July, as well as discounting at the end of season to allow for more full-price selling. They are hoping to implement this new strategy by the Autumn/Winter 2020 season.
Waste reduction is also a major goal. The letter outlines “less unnecessary product, less waste in fabrics and inventory and less travel,” as key points.
The letter ends with a powerful statement: “Working together, we hope these steps will allow our industry to become more responsible for our impact on our customers, on the planet and on the fashion community, and bring back the magic and creativity that has made fashion such an important part of our world.”
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