Canadian Jewellery Brand Gemmie is Luxuriously Fun

Sep 11 2019 by
Categories : Shopping

The debut collection is out now.

Emilie Nolan was looking for a happy medium. The TKEES marketing manager and former editor wanted pieces that went beyond just cheap and simple or interesting and unaffordable. Out of this frustration, she launched Gemmie, her answer to fine jewellery that’s accessible and fun to wear.

With hollow 10-karat and 14-karat gold hoops, solid gold stackers and brightly coloured gemstone (pick from diamond, ruby, sapphire, citrine, topaz and emerald) bands, the first collection is designed to please both minimalist and maximalists. Each one can also be customized, with options like swapping to white gold and adding inscriptions or custom gemstones (black onyx, for example).

All Gemmie pieces are made in Canada and Italy using responsibly sourced materials and genuine stones. “There’s no such thing as cheap fine jewellery,” says Nolan. If you think you’ve found some, she says it is either not made from quality materials, or it is and it was sourced irresponsibly.

Beyond looking good, Gemmie pieces also do good. With every purchase, customers can pick one of five non-profits to support, including the American Civil Liberties Union, Environmental Defense Fund, Planned Parenthood, RAICES, The Native Women’s Association of Canada and Trans Lifeline.

The debut collection ranges from $133 to $2,526 and is available at shopgemmie.com, with additional pieces to drop over the next several months. Check them out below.

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Categories: Shopping