Nobis
From now until the end of April, the outerwear brand is donating 100 percent of their online sales to CanadaHelps COVID-19 Healthcare and Hospital Fund, the Red Cross COVID-19 Global Appeal Fund and five Ontario hospitals.
Therma Kōta
In response to the call to stay indoors, outerwear brand Therma Kōta launched the Kokkur apron, which is made in Canada from their signature metallic jacquard fabric that’s water-repellent and machine washable. The brand will be donating 15 percent of the apron sales to The Native Canadian Centre of Toronto.
Peace Collective x Budweiser Canada
Known for their popular slogan apparel, Toronto-based Peace Collective has partnered with Budweiser Canada on a collection of shirts featuring the phrase “Home Team” in support of the Canadian Red Cross. The limited edition capsule starts at $35 and all profits will go towards distributing emergency supplies such as cots, blankets and hygiene kits. In addition, for every garment sold from the “Home Is…” collection, the brand will donate three meals through their partner food bank.
Smythe, Andrews, Jenny Bird and more
From April 23-26, 10 percent of all proceeds from a cohort of Toronto fashion retailers and brands will be donated to the University Health Network in support of frontline workers. Participating brands include: Advice from a Caterpillar, Alfred Sung, Andrews, Ani + Wren, Augustina, Booth Supply, Carole Tanenbaum Vintage, Ela Handbags, Fortnight, Jenny Bird, Linea Intima, Mini Mioche, Over The Rainbow, Pink Tartan, Redwood Classics Apparel, Ron White, SMYTHE, Suetables, Tuck Shop and more. Follow #torontofashionunited on social media to keep up with all the participating brands.
IZ Adaptive and Birks
Canadian jewellery maker Birks and designer Izzy Camilleri have partnered to supply masks to Canadian hospitals. For every mask sold – made with washable denim fabric in Camilleri’s studio – Birks will donate a mask to a hospital.
Vans
In a commitment to help 80 small and independent businesses globally, Vans launched Foot the Bill, an initiative where brands can design a custom shoe. While the company isn’t Canadian, the net proceeds from the sale of each limited edition pair will go back to the businesses, supporting shops like Pro Skates in Halifax and Anti Social in Vancouver.
Smash + Tess
To help healthcare workers alleviate pressure on the ears from wearing masks all day, the Vancouver brand has designed and manufactured scrub caps. For every $5 donation online, Smash + Tess will match it and donate a cap.
Sentaler
Toronto-based luxury outerwear brand Sentaler will donate 10 percent of all online purchases to the COVID-19 Research Response Fund at Sunnybrook Health Sciences to support the development of diagnostic testing and treatments for patients globally.
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