From now until the end of April, the outerwear brand is donating 100 percent of their online sales to CanadaHelps COVID-19 Healthcare and Hospital Fund, the Red Cross COVID-19 Global Appeal Fund and five Ontario hospitals.

Therma Kōta

In response to the call to stay indoors, outerwear brand Therma Kōta launched the Kokkur apron, which is made in Canada from their signature metallic jacquard fabric that’s water-repellent and machine washable. The brand will be donating 15 percent of the apron sales to The Native Canadian Centre of Toronto.

Peace Collective x Budweiser Canada

Known for their popular slogan apparel, Toronto-based Peace Collective has partnered with Budweiser Canada on a collection of shirts featuring the phrase “Home Team” in support of the Canadian Red Cross. The limited edition capsule starts at $35 and all profits will go towards distributing emergency supplies such as cots, blankets and hygiene kits. In addition, for every garment sold from the “Home Is…” collection, the brand will donate three meals through their partner food bank.

Smythe, Andrews, Jenny Bird and more

From April 23-26, 10 percent of all proceeds from a cohort of Toronto fashion retailers and brands will be donated to the University Health Network in support of frontline workers. Participating brands include: Advice from a Caterpillar, Alfred Sung, Andrews, Ani + Wren, Augustina, Booth Supply, Carole Tanenbaum Vintage, Ela Handbags, Fortnight, Jenny Bird, Linea Intima, Mini Mioche, Over The Rainbow, Pink Tartan, Redwood Classics Apparel, Ron White, SMYTHE, Suetables, Tuck Shop and more. Follow #torontofashionunited on social media to keep up with all the participating brands.

IZ Adaptive and Birks

Canadian jewellery maker Birks and designer Izzy Camilleri have partnered to supply masks to Canadian hospitals. For every mask sold – made with washable denim fabric in Camilleri’s studio – Birks will donate a mask to a hospital.


In a commitment to help 80 small and independent businesses globally, Vans launched Foot the Bill, an initiative where brands can design a custom shoe. While the company isn’t Canadian, the net proceeds from the sale of each limited edition pair will go back to the businesses, supporting shops like Pro Skates in Halifax and Anti Social in Vancouver.

Smash + Tess

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Named after Jessica Lu, a #smashtessgirl and Respiratory Therapist based in BC, The LuLove Cap (a non-surgical scrub cap in our cozy Romper fabric) will be made and donated to frontline healthcare workers fighting COVID-19 ❤️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To meet the demand, we need your support! For every $5 dollars donated, S+T will match it and we will produce and donate a MUCH needed scrub cap to a hospital worker! Check out the link in our bio to donate and to learn more! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is for you Jessica Lu and all our Healthcare Heroes! 💕🙌🏻 #alonetogether #everywear By popular demand we now have LuLove Caps + LuLove Headbands available for purchase on our site. These are NOT a for-profit item. Cost goes to cover production & shipping. Any unintentional funds accrued will be donated to the WHO Covid-19 Fund. These are NOT medical grade. Wishing comfort upon all Frontline Essential Workers ❤

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To help healthcare workers alleviate pressure on the ears from wearing masks all day, the Vancouver brand has designed and manufactured scrub caps. For every $5 donation online, Smash + Tess will match it and donate a cap.


Toronto-based luxury outerwear brand Sentaler will donate 10 percent of all online purchases to the COVID-19 Research Response Fund at Sunnybrook Health Sciences to support the development of diagnostic testing and treatments for patients globally.


Peace Collective x Budweiser Home Team T-Shirt ($35)


Sentaler Moto Jacket with Signature Double Collar ($1,495)


IZ Adaptive Face Mask (3-Pack, $45)