Ballerinas model Puma’s Swan Lake-inspired collection
The activewear brand tapped New York City Ballet dancers to front its latest collection.
Puma’s newest collection, called Swan Pack, takes inspiration from Swan Lake. The streetwise athletic looks are rendered in a black and white colour palette, the running shoes feature iridescent details and there’s even a workout cape adorned with feathers. The brand worked with dancers from the New York City Ballet, who modelled the pieces in the shots. The images feature models lacing up their pointe shoes in a rehearsal room, performing on-stage and waiting in the wings. Relive your kiddie ballet days with a scroll through the campaign below. The collection hits stores on February 1st.