Los Angeles-based sustainable fashion brand Reformation is launching in Canada. Image by: Reformation
The eco-friendly, west coast-cool brand is finally opening stores in Canada.
Reformation will be opening their first stores in Canada, according to Retail Insider.
The Los Angeles-born brand, known for their feminine, vintage-inspired designs and commitment to sustainability, was only previously available online and at 14 stores across the U.S. They most recently launched in the U.K.
Beloved by celebs and fashionistas alike for their retro-boho vibe, the pieces are made from sustainable materials, dead stock fabrics and repurposed vintage. This earth-conscious mindset also applies to their retail operations. Reformation stores are designed to be eco-friendly, from the use of LED fixtures and recycled fabric insulation in the construction to offering recycled paper hangers and reusable totes. Here's hoping Canadian stores will have Reformation's innovative fitting rooms, which feature iPads for selecting clothes and sizes, double sided doors that enable pieces to appear as if by magic, and lighting settings like Warm, Cool and Sexy Time.
While we're waiting for Reformation to make its way over, here are other similar brands we love.