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A new shopping feature is coming to Instagram
Instagram’s newest feature, which begins its testing phase next week, will allow users to shop items directly from their Instagram feed. Each shopping post will have a tap to view icon, which can highlight up to 5 tagged, shoppable items. If selected, products come with details and pricing, and the option to go straight to the brand’s website to buy the item. Currently, the only place to feature a web link on Instagram is in the profile bio. Kate Spade is among 20 US-based brands that will put the feature to the test.
Take a look at a demo of how it all works. We have a feeling we’ll be addicted in no time.