Alexandre Herchcovitch, the master of quirky inspirational mélanges, opened Rio de Janeiro’s winter fashion week with a rather low-key,
denim collection.  The Herchcovitch line, which is the Brazilian designer’s more affordable
streetwear collection, was inspired by New York artists from the late ’70s and ’80s who gave conventional work attire a casual and stylish twist. Call it posh proletariat chic.

The paulistano’s models, who sported aviator shades and hair like Alison Pill in Milk, wore buttoned-up shirtdresses, capris and Herchcovitch’s signature bodycon catsuits. “The message that I have been saying for a long time is that fashion, for me, is the same as freedom,” Herchcovitch told me backstage. “You can wear whatever you want and you can mix whatever you want. Fashion has no rules.”