1. Who was the first designer to collaborate with H&M?

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Matthew Williamson

2. Polka-dots were a dominant detail in which designer’s collection:

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Matthew Williamson

3. In an article originally published in Women’s Wear Daily (WWD), which designer made this comment after the collection sold-out:

“This was supposed to last two weeks and it’s over in 25 minutes. I’m sorry for the clients because I like the idea that everyone could wear (my clothes). Some people bought 20 or 30 pieces in three seconds. Funny, no?”

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Madonna
e) Kylie Minogue

4. Which designer(s) created an actual wedding dress as part of their H&M collection?

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Matthew Williamson 

5. Which designer included their signature piece (an oversized sweater with a deep V-neck) in their H&M collection?

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Madonna
e) Kylie Minogue

6. Which designer hired some of rock ‘n’ rolls most famous offspring (Sean Lennon, Lydia Hearst and Anouck Lepère) to model in the H&M commercial campaign?

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Madonna
e) Kylie Minogue
f) Matthew Williamson

7. Margareta van den Bosch, H&M’s head of design, said this in a press release about which female designer:

“(She) has an impressive feel for fashion and trends. She is a total professional, inspiring and enthusiastic. She was involved in even the smallest details of every design. The result is (a collection) which is all about fashion that people can really love and wear season after season.”

a) Stella McCartney
b) Madonna
c) Kylie Minogue

8. Which Lagerfeld piece was the most popular-selling item out of his entire collection?

a) The Lagerfeld silhouette T-shirt for $19.90
b) The sequin jacket at $129
c) The lace dress at $99.90

9. Which collection was named “Struck by Love”?

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Madonna
e) Kylie Minogue
f) Matthew Williamson

10. Which designer created the one-and-only full beach line in H&M’s collaborative history?

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Madonna
e) Kylie Minogue
f) Matthew Williamson

11. Which designer created the most expensive piece for H&M?

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Madonna
e) Kylie Minogue
f) Matthew Williamson

12. The First Lady, Jackie Kennedy, brought international awareness to this label when she wore its brightly coloured designs during her husband’s presidency. Fast-forward to present and H&M dipped into the 1960s archives to create what collection:

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Madonna
e) Kylie Minogue
f) Matthew Williamson

13. Which designer used peacock feathers as one of his main prints in his H&M collection?

a) Karl Lagerfeld
b) Viktor & Rolf
c) Roberto Cavalli
d) Matthew Williamson

14. Which designer collection was the largest offering?

a) Stella McCartney
b) Karl Lagerfeld
c) Viktor & Rolf
d) Comme des Garcons
e) Roberto Cavalli
f) Marimekko
g) Madonna
e) Kylie Minogue

1. Karl Lagerfeld. The designer created a 30-piece collection under the label “Karl Lagerfeld for H&M” for the autumn 2004 season.

2. Comme des Garcons. From preppy cardigans to super-sized scarves and Chuck Taylor look-a-likes, black and white polka dots were spotted all over the collection for both men and women.

3. Karl Lagerfeld. His comments came from his reported disappointment that the collection was produced in such limited quantities, which, he has said, defeated his intention of making clothes available to the thousands of people who could not afford to shop at Lagerfeld Gallery, Chanel or Fendi. According to reports, he has said that as a result, he will not work with H&M ever again.

4. Vitkor & Rolf. Not surprisingly, the eccentric Dutch designers created a silk and tulle bridal gown that retained for only $378.00. It remains to be the only bridal piece in any H&M designer collaboration to date.

5. Stella McCartney. The designer, known for her oversized, menswear-inspired clothes designed an iconic black wool V-neck sweater that remains to be one of her most-recognized pieces.

6. Roberto Cavalli. The Italian designer enlisted Sean Lennon, Lydia Hearst, Anouck Lepère along with Theodora Richards, Jessica Stam and Julia Roitfeld (daughter of Vogue Paris editor Carine Roitfeld) to model in the campaign. The advertisments — shot at Cavalli’s palatial estate in Florence, Italy — were based on a theme of the “good life”: Glory, glamour and partying.

7. Madonna. The “M by Madonna” line included street-cool lumber jackets, tailored blazers and kimono-shaped dresses. The entire collection was embellished with a small “m” logo on linings, zippers and buttons while the fabrics varied from silk, wool, viscose jersey to body-sculpting lycra.

8. The sequined jacket. Reportedly it sold out within minutes of hitting the shelves.

9. Viktor & Rolf. Centered on the idea of a fashion love story, the collection — a pretty mix of classic black and white with a smattering of raspberry — had romantic touches from bow-front blouses to patterns that were shaped as hearts.

10. Kylie Minogue. The Australian songstress created a limited beachwear line using 1960s vintage bathing suits as her inspiration point. Kylie was also the face of the beachwear campaign.

11. Viktor & Rolf’s wedding gown, which retailed for $378.00. Runners-up are Commes des Garcon’s black structured dress ($350.00) and Matthew Williamson’s taupe leather jacket ($349.00).

12. Marimekko. The Finnish textile company, known for their brightly-patterned prints worked with H&M and dipped into their massive 1960s archives to choose from playful palettes of pink/reds, olive/oranges and red/turquoise.

13. Matthew Williamson. Known for his heavy use of peacock feathers (and prints in general) in his collections, the British designer created many pieces (dresses and slouchy blouses) for H&M based on this theme.

14. The largest collection in H&M history is the latest collaboration with Matthew Williamson. Part one (that launched this April) had 20 pieces and part two (set to launch mid-May) has 55 pieces, both men’s and women’s
combined.