rene-lacosteThe tagline at Lacoste Fall 2015 at NYFW. Photos courtesy of

1. Lacoste creative director Felipe Oliveira Baptista may have just created the must-have logo tee come fall–in the likes of Jeremy Scott’s "I don’t speak Italian but I do speak Moschino"’s ubiquity last winter. "Rene did it first"–a reference to French tennis player and founder Rene Lacoste’s invention of the polo shirt was splashed across models on the Fall 2015 runway. And Baptista himself.