It’s official: Mulberry’s first two Canadian stores have opened in Toronto—a flagship location on Bloor Street’s Mink Mile and a second location at the upscale Yorkdale mall. (At a VIP launch event last night Mulberry CEO Bruno Guillon revealed that the brand’s classic Bayswater bag is already the top seller at the Bloor location, while the more casually cool Alexa bag is the biggest hit at Yorkdale.)
To celebrate the official Canadian launch, Mulberry collaborated with Canadian fashion photog Norman Wong to create a fashion film inspired by the iconic British brand. Wong set out for the lush fields of Somerset, England, near Mulberry’s main factories, to create this film called “Tree”—with a custom soundtrack by U.K.-based Canadian band Cold Specks.
Are you ready for a lovely little jaunt into Mulberry country?