From the Intern desk…LG Fashion Week, Spring 2011: Joe Fresh Style

Oct 21 2010 by
Categories : Fashion




By Christine Lau The story of the
Joe Fresh girl is this: Girl Scout goes to Harvard. Girl has affair with upstate forest ranger. Girl steals his uniform to wear on campus. The show opened with video clips of
Take Ivy-esque retro prepsters, leisurely playing tennis and cruising on old school bikes. It was an idea of what’s to come: Classic cotton shirt dressing paired with utilitarian separates by day, buttoned-collar party girl by night. Cuffs of crisp white shirts were dipped in neon ombre, bottoms of khaki uniforms were snipped off to reveal raw edges, and sequins adorned everything from shorts to sleeveless shells.
See more of the collection after the jump!
The preppy vibe continued in the pleated skirts and high-waisted dresses in signature white and East Coast blues. Bows and ruffles lent a feminine air, and looks were polished off with socks in pointy-toe kitten heels. Uniform influences were strong in the slim-fitted cropped cargo pants and safari mini dresses. A forest palette of taupe, army green and burnt red was the perfect base for
Girl Scout patches proudly displayed on sleeves and pant pockets. It’s no surprise that designer
Joe Mimran is revamping the uniforms of
Scouts Canada next year. Whether looking hot on the campground or in the urban jungle, a girl can’t live without her accessories. The flat tan tote will hold survival essentials, while the white bowling bag fits the bill for overnight adventures. Mr. Ranger, I’ve been bad.
Photography courtesy of Jenna Wakani
See more photos of the Joe Fresh Style Spring 2011 collection!
See the backstage beauty report at Joe Fresh Style!


Categories: Fashion