It was clear from the staging at Erdem’s LFW Fall 2015 show that the Canadian designer had a story to tell. The catwalk formed a thick rectangle with a centre reserved for a series of rooms, each beautifully disordered. Crumpled papers were strewn about carelessly, crystal tumblers were half filled with liquor, magazines were piled up and a suitcase lay open and half unpacked. When the models filed out for the finale, they settled in the rooms, sitting, standing, leaning. The question I wanted answered was: “Who is this woman?” And so, that’s exactly what I asked Erdem backstage after his show.

Erdem-backstage-London-Fashion-Week-Fall-2015Mood board: a glimpse into the creative process.

What inspired you to create such an elaborate, and strangely specific set? "It started at Frieze Masters where I was inspired by Robin Brown’s installation called
The Collector. He created an installation for a fictional character so Robin and I worked on the set for this season; it was a wonderful collaboration."

Erdem-London-Fashion-Week-Fall-2015-3The stage is set at Erdem’s LFW Fall 2015 show.

Describe the woman who inhabits the set. "She’s lots of different people. She’s people like Claudia Cardinale and Kim Novak in
Vertigo. I love the idea of this heroine coming home at the end of the night. She’s an actress or a writer or she’s coming home from the office and each outfit is a different outfit that she would wear home every night. She’s an odd intangible figure in my imagination."  
If I were Erdem’s imaginary heroine, these are the looks I would wear: 

Erdem-looks-london-fashion-week-fall-2015Images courtesy of

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