LFW Diary: Invite run-down, and easing into the madness

Sep 15 2012 by
Categories : Fashion

Mulberry’s artistic LFW invitation.

I love checking into my hotel suite during London fashion week. Suddenly, you aren’t thinking about being a jet-lag zombie, or taking an hour-long steamy shower to soak off the remains of that red eye international flight (the guy next to me had his shoes off. For SEVEN HOURS). All you want to do is rifle through the ginormous box of beautifully coloured envelopes and parcels that is waiting, like magic, in your hotel room. It’s better than Christmas! As it turns out, London has seriously upped their invitation game this season.  Hands-down, Mulberry wins for most incredible invite. They sent a little watercolour box, complete with sketch book and paint tin. It’s the type of thing you keep forever and look back on fondly when you find it years later. For our October issue, I chatted with Emma Hill (Mulberry’s creative director) and she was so wonderful that of course she dreamed this up. One of her revelations? The night before a runway show, she always sleeps in the same room as her collection.
Click through to read more of Alannah’s LFW dispatch…

House of Holland went the practical route, and sent an iPhone case as their invite. Mark Fast’s invite came in the form of a credit card, which elicited a ten second long “Awwwww.” I love my Faster credit card. and Mary Katrantzou sent a cardboard invite with a lucky penny stuck in it. Thomas Tait’s invitation said simply: "I like you." I like you too, Thomas Tait! The Burberry invite has a pop out of London.

Day 1 of London Fashion Week is always pretty chill—very few celebrity sightings (although I did spot Twiggy at Sass & Bide), plus even the street style bloggers were taking it easy. There was barely a circus outside of any of the shows. I did witness about 12 paparazzi trying to shoot some UK soap star, and they were so busy taking pictures of her that they violently backed into a brick wall. I gave them all a dirty look on Kate Middleton’s behalf—the paps are in my bad books right now.
FASHION WEEK, BY THE NUMBERS 3: Number of shows I attended. Like I said, easing into it, people. 3: Number of hours of sleep I got on the red-eye. Not nearly enough. 1: Number of live musical performances on the runway. At Felder Felder. What’s up, Kate  Nash? 2: Number of little popcorn baggies I snagged and hungrily devoured on the Fashion Bus, while ignoring the judgmental eyes of skinny fashion people. So worth it.
PERSONAL CHALLENGE I’m going to try to wear high heels to every single show that I attend. Not wedges, but full on high heels. May the force be with me.

Categories: Fashion