In a surprise shakeup for outerwear, Canada Goose announced the appointment of its first ever creative director this week as part of the brand’s new chapter that will be guided by vision, purpose and an elevated aesthetic.

Canada Goose has chosen renowned Colombian-born French designer Haider Ackermann to guide the creative direction of the company into its next era alongside Chairman and CEO, Dani Reiss who calls Ackermann’s talents “a marriage of craftsmanship and beauty.” For over a decade, the designer has been highly sought after within the upper echelons of fashion. He reportedly declined succeeding Martin Margiela in 2009, was rumored to have been offered the coveted succion of Galliano at Dior and Karl Lagerfeld once told press in 2010 that Ackermann would be his ideal successor at Chanel. However, Ackermann elected to start his own menswear brand and dress celebrities such as Timothee Chalamet and Tilda Swinton.

“With his distinct ability to harness the energy and potential of our authentic heritage, I look forward to seeing his impact across our designs,” says Reiss in a recent press release.

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Ackermann’s first seasonal capsule collection will launch in Fall/Winter 2024 but to mark the auspicious appointment, Canada Goose also announced a limited edition sweatshirt launch that will support Polar Bears International (PBI), a non profit at the forefront of research and conservation advocacy. 100 per cent of the proceeds from the Canada Goose PBI Hoodie will go towards funding the organization’s studies, education initiatives and innovative conservation strategies and at the helm of the campaign sits a recognizable figure: actor and iconic activist, Jane Fonda.

Foda has dedicated her life to educating the world on environmental, cultural and societal issues and has partnered with Canada Goose and Ackermann to front the release.

Though Ackermann is no stranger to activism through design, his partnership with Chalamet involved designing a hoodie with 100 per cent of the proceeds going to Afghanistan Libre, a French organization that works to preserve the rights of women in Afghanistan, he says that his trip to Churchill, Manitoba is what lit a fire under him for this cause.

“I consider myself a student of the environment,” he says. “My hope is that by coming together with the extraordinary climate champion Jane Fonda, we can help drive people to act – and to do it now.”

Fonda concurs, adding, “Collective action is the only way we can go further, faster.”

The PBI Hoodie is made of organic cotton and comes in four colours (white, green, blue and black) available now online and in select stores.