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Canadian Fashion Design Shines in the RESET 004 Campaign
RESET, a fashion platform that gives Canadian designers an opportunity to present their work to consumers and media, returns in partnership with Toronto Fashion Week today. The 3-day fashion event will see dozens of designers presenting their collections in a variety of formats, from traditional runway shows to gallery-like displays. Some highlights include the week’s opener Mikhael Kale, who will present his spring/summer 2019 collection at the Royal Ontario Museum, and Sid Neigum, whose designs will be unveiled in an underground parking garage in Yorkville. Just like in seasons past, there is a shopping element to the event—RESET has teamed up with Hudson’s Bay to bring 12 collection from Canadian designers to select Hudson’s Bay stores and thebay.com.
To mark the event, RESET has produced a slick visual campaign. Shot at the Royal Ontario Museum by Maya Fuhr, the images star model Kirsten Owen dressed in a dozen looks by Canadian designers. There’s a playful sheer dress by Alex S. Yu, a gown by Sid Neigum and a statement coat by Victoria Hayes, to name just a few. Consider it your all-Canadian spring fashion preview.
Designer: Alex S. Yu
Image by: Maya Fuhr
Designer: Tara Rivas Image by: Maya Fuhr Pictured: Iris van Herpen: Transforming Fashion
Designer: Namesake Image by: Maya Fuhr
Designer: Mani Jassal Image by: Maya Fuhr
Designer: Victoria Hayes Image by: Maya Fuhr Pictured: “Straying Continents” El Anatsui (b. 1944, Ghana). Aluminum, copper wire, 2010. 2010.44-1.1-8
Designer: Christopher Paunil Image by: Maya Fuhr
Designer: Mikhael Kale Image by: Maya Fuhr
Designer: Daniel Gregory Natale Image by: Maya Fuhr
Designer: WIL Studios Image by: Maya Fuhr
Designer: Pedram Karimi Image by: Maya Fuhr
Designer: WRK DEPT Image by: Maya Fuhr Pictured: Iris van Herpen: Transforming Fashion
Designer: Sid Neigum Image by: Maya Fuhr. Pictured: Philip Beesley: Transforming Space
Shot at the Royal Ontario Museum. Fashion direction: Dwayne Kennedy; art direction: Brian A. Richards; make-up: Simone Otis for BeautyBOUTIQUE by Shoppers Drug Mart; hair by Jorg Joao for Redken.