Amid the ranks of glossy fashion editors, zealous
bloggers, Hollywood starlets and reality TV try-hards stands the publicist: That poor person who has the unenviable task of figuring out who sits where during a fashion week
runway show. It seems simple enough, but when you have a potential of, say, 700 seats and only 100 viable spots in the front, picking the seating chart is a juggling act of epic proportions. The reality (if you can even call it that) is this: Anna can’t sit beside Glenda,
Tommy Ton behind Tavi Gevinson; what would happen if SJP and Diane Kruger — two of the biggest regulars during any and every fashion week — show up to Chanel side-by-side in the same look from
fall 2011? Catastrophe.