I realize that this picture of
Eva Mendes and I is blurry (ok, way blurry) but I had seconds to snap this shot, and time (amongst other things I’ll explain in a minute) wasn’t exactly on my side when I met the star on Wednesday at the
Viceroy Hotel in Santa Monica, California. First, the facts: If any of you caught my
post on Tuesday, Reebok invited a mass group of international journalists (
ELLE Canada scored the magazine exclusive) to L.A. for a two day press junket to meet their new face of
EasyTone; a line of athletic footwear and apparel. Eva (and, if you’re curious, her name is pronounced “
Eh-va,” not “
Ee-va.” That’s Longoria’s territory) is their Hollywood ambassador. Go figure that out of the 90 media that was invited, I had the dubious distinction of being Eva’s very last interview. Quite frankly, I walked into it thinking I was screwed. She’s going to be exhausted (understandably) after spending the last 48 hours talking to press fielding the exact same questions. Original sound bytes?
Eva Mendes the new ambassador for Reebok EasyTone
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What Francesca Morfini, marketing manager at Saks Fifth Avenue, wears to work.