Canadian women are a little obsessed with their winter jackets because it’s the one piece of clothing that most defines our outdoor style for five to six months of the year. So, it’s not unusual for there to be more than one of them hanging in our closets. If you’re doing an inventory—and want to pare down—here’s a way to do a good deed at the same time. Consider giving one of your coats a second life by donating it to the annual
Lolë Yellow Label campaign. During the drive, which runs from October 1 to December 1, you can drop off jackets that are less than five years old, clean and in good shape at
participating stores. (You’ll receive a gift card for $50 off the purchase of any Lolë jacket worth more than $180.) The donated jackets will be sold for between $10 and $50 at "pop-up" sales at the Maisonneuve Market in Montreal on November 21, 22 and 23 and at the Brooklyn Flea Market in New York on November 22 and 23. Proceeds will go to
Food Banks Canada and, in the U.S.,
Ample Harvest. Before you donate your coat, organizers want you to take a photo and share why you loved it using the hashtag #LoleYellowLabel. I dropped off this jacket at the Lolë store in Yorkville in Toronto. There’s nothing like a cozy puffy jacket to make you feel you can cope with whatever nastiness the polar vortex may throw your way.
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