Photo By Inez van Lamsweerde and Vinoodh Matadin

Beyoncé will take on a fashionable project this summer as the new star model for H&M. She’ll be showing off designs chanelling her unique, individual style in a series of billboards, print ads and television commercials. Shots for the campaign feature Queen B lounging on the beach in the Bahamas in an ensemble inspired by the elements. The best part? Beyoncé had a hand in designing the chic and affordable summer styles so you can capture this superstar’s essence in your own wardrobe starting in May.  [
Vogue UK] [
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