Alexa Chung is known for many things: pioneering the indie sleaze aesthetic, single-handedly making ballet flats and peter pan collars covetable and making us want to date a leather-clad rockstar thanks to her relationship with Arctic Monkeys frontman Alex Turner.

So, when the alternative darling announced back in 2017 that she was starting her own label, the fashion world was sent into a tailspin. Fast forward five years and our favourite London-based It-girl has made the difficult decision to close her eponymous brand.

Taking to social media to announce the news, the model and bonafide style icon posted a chic carousel of herself in her own creations with a bittersweet caption confirming that she is “winding down operations”.

 

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A post shared by Alexa Chung (@alexachung)

“It was beyond an honour to be able to create my dream wardrobe, and I would like to thank our wonderful customers for the love you sent our way—you have great taste”, Chung wrote and honestly she’s not wrong.

She continued: “The experience of setting up and being at the helm of my own company has been rewarding and frequently joyful, but the last couple of years have been challenging for small independent businesses and ours is no exception.”

“The decision to close was not taken lightly, not least because I am so grateful for the passion and creativity the team at ALEXACHUNG brought with them every day and the faith everyone involved had in this endeavour. I am so proud of the company we became.”

“Needless to say my enthusiasm for fashion remains undimmed, and with that I thought I would showcase some of my favourite things we have created over the years as a way of celebrating all that we’ve achieved!”

 

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A post shared by Alexa Chung (@alexachung)

Fortunately for us, we still have time to stock up on our favourite ALEXACHUNG classics like the quintessential striped cardigans and playful patterned babydoll dresses.

While Chung hasn’t revealed what her next endeavour will entail, we’re sure that regardless of what her next venture is, Alexa will be impeccably dressed as usual.

This article originally appeared on ELLE Australia.

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