Bella Hadid has a new role to add to her resume: Chopard ambassador. 

The Swiss luxury brand revealed the news day, announcing that the model is the face for its new high jewellery collection, Ice Cube. The campaign is called “Sculpted by Light” and it was shot by British fashion photographer and director Charlotte Wales. In it, Hadid is seen against a repeated city skyline at night while wearing gleaming pieces from the collection. According to a press release from the brand, the visuals are meant to “celebrate the purity, appeal and contemporary character of Ice Cube jewellery.” 

 

The Ice Cube collection itself is inspired by the geometric perfection of, well, a cube (a motif that was introduced by the brand in 1999), and how light bounces off of it in many ways. Pieces are minimalist, streamlined and graphic, like modern skyscrapers, while also fusing the use of skilled craftsmanship and top technology. Highlights include polished bangles, an 18-carat rose gold choker with brilliant-cut diamonds, stacked rings and more. 

The Chopard Ice Cube collection is available to shop now. 

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