This New Zealand label doesn’t shy away from traditionally pretty pieces with scalloped edges and embroidered detailing in muted hues. The brand also runs the Lonely Girls project – a candid portrait series featuring inspiring women.

(From $44, lonelylabel.com)

With shade names like Espresso Empress and Butterscotch Beauty, this brand is expanding the definition of “nude” when it comes to underwear. Launched by stylist Chantal Carter Taylor and based in Brampton, Ont., the company produces its wares in a fair-wage factory in Colombia.

(From $36, loveandnudes.com)

This inclusive lingerie brand was born on Kickstarter. Its promise? Send a selfie and the brand will produce the perfect shade of nude for your skin tone. Right now, the company has one product – a T-shirt bra available for pre-order – but we have a feeling that that won’t be the case for long.

(From $126, mytrunude.com)

Designer Christina Remenyi crafts her lingerie in a studio in Toronto’s west end using Italian jersey and Power Mesh – a material that’s as supportive as it is sheer.

(From $53, fortnightlingerie.com)