There’s nothing new about purchasing lingerie for Valentine’s Day, but why reinvent the wheel? Here are ten notable brands we’re shopping this year.

Cuup

After learning that 2/3 of women weren’t fitting into their bras properly because the industry operates around just 15 standard sizes, Cuup set out to shake things up. With over 35 sizes, they offer flattering, comfortable and unrestrictive lingerie built for all women – that doesn’t compromise on aesthetics.

The Balconette ($90, cuup.com)

Araks

Araks is the sustainably-minded option for Valentine’s Day; their mission is to make lingerie with as minimal an impact on the planet as possible.

Beatrice Bralette Sherry ($130, araks.com)

Mary Young

Mary Young is a Toronto-based company that produces its lingerie in Montreal. The brand celebrates curves and offers no reshaping elements like underwire or padding in its bras.

Myah Bra & High Briefs, Emilia Bodysuit ($88, maryyoung.ca)

Agent Provocateur

Founded in 1994 by Vivienne Westwood’s son, Joe Corré, Agent Provacteur is one of the most known high-end lingerie brands.

Cupid Plunge Underwired Bra and Brief ($392, agentprovocateur.com)

Lonely Label

Lonely Label designs lingerie for “women who wear lingerie as a love letter to themselves,” which is something we can definitely get behind.

Lena Underwire bra and brief ($120, lonelylabel.com)

Fleur du Mal

Fleur du Mal is fancy: think fabrics like French lace, silk, and Italian knit jersey.

Lily Embroidery Plunge Demi Bra & Thong ($201, fleurdumal.com) 

Morgan Lane

Atlanta de Cadenet Taylor could never find cute bras in her size, so her Morgan Lane collab includes bras that go up to size E. The collection includes matching sets, animal printed pyjamas and comfy loungewear.

Atlanta Bra and Fifi Panty in Cupcake ($130, morgan-lane.com)

Savage x Fenty

Savage X disrupted the industry with lingerie that celebrates inclusivity at an accessible price point. Rihanna summed the line up perfectly: “Something fresh that everyone can relate to and feel good in.” We have to stan.

Locket Down Bralette and Panty ($68, savagex.com)

Fortnight

Made by hand from a team of talented craftswomen in Toronto, each Fortnight piece is scaled off of real women’s bodies instead of a machine’s sizing algorithm.

Silk Robe ($350, fortnightlingerie.com)

Carine Gilson

While Carine Gilson is known for her Lyon silk and Chantilly lace slips, she also offers  robes, pyjamas and lingerie for when you’re feeling particularly extravagant.

Silk Satin Chemise ($900, net-a-porter.com)