Away Launches Soft Luggage with “The Expandables” Collection
Luggage served soft-shelled.
Today, travel brand Away announces the release of their new expandable luggage collection, aptly named “The Expandables”.
The line features softside luggage designed with a nylon shell and built-in zip features, increasing packing capacity for those who desire a little more wiggle room when traveling. The new line is designed to expand up to 4.5 cm, perfect for stashing away souvenirs, or an extra pair of shoes (or three). It also includes a TSA-approved combination lock, 360° spinner wheels, an interior compression system and a removable laundry bag (no more dirty tees scrunched up next to your immaculate slip dress!).
Away’s signature hard-shell travel luggage has gained the brand considerable popularity since they launched in 2016. The sleek, form-meets-function design of the luggage combined with personalization add-ons (their website offers leather stickers, hand-painted lettering, custom engraving, embroidering and even tag stamping) is elegant yet playful, satisfying modern sensibilities. Their direct-to-consumer shopping model allows them to provide high-quality luggage (designed to last a lifetime) at low mark-ups – a win for the no-fuss traveler.
Along with being named one of TIME Magazine’s 50 Most Genius Companies and a Forbes Next Billion Dollar Startup, Away is now valued at a cool 1.4 billion dollars and continues to be one of the fastest growing consumer brands. They have plans to *ahem* expand their retail locations as well as their product range into apparel, wellness and lifestyle accessories.
The Expandables will be available beginning October 10th at awaytravel.com.