For fashion insiders, the September issue has become a thing of legend. Traditionally one of the most anticipated issues of the year, it signals not only a change in season and trends, but serves as an essential—and inspirational —shopping guide. For the first time ever, ELLE Canada invited readers to join our editorial brainstorm meeting for the issue. 

On June 5, we took over the Facebook Canada offices to pitch editor-in-chief Vanessa Craft on the fashion, culture and beauty news we’re most excited about for fall. Watch our Live broadcast below for an inside look at how one of the most coveted issues of the year is developed. Pick up the September issue, on newsstands Aug. 7, to see what makes the final cut… and what doesn’t.