For the finale of his show, Prabal Gurung sent models wearing T-shirts with empowering slogans like “We Will Not Be Silenced” and “Girls Just Want to Have Fundamental Rights” down the runway.

Christian Siriano’s show featured a T-shirt with the words “People are People.” The designer also championed size inclusivity on the runway, as he’s done in seasons past.

Designer Ashish Gupta’s clothes were cheery at first glance but the message was one of power and action. His sparkly and colourful looks displayed words like “Nasty Woman,” Unity in Adversity” and “Never Give Up.”

As a response to living in times of fake news, designers Johnny Talbot and Adrian Runhof titled their collection “Lie to Me.” Sprinkled among the brand’s eveningwear assortment were looks printed with the words “Persist” and “Un-President-ed”

Designer Jane Siskin spread a message of solidarity and positivity with her “I Love Everyone” T-shirts.

Tommy Hilfiger’s see-now, buy-now fashion show happened a few days before the start of Fashion Month, and so it was the first to feature models wearing white bandanas—a symbol of unity, solidarity and support started by the Business of Fashion.

Mary-Kate and Ashley Olsen stuck to their signature understated tone for fall 2017, choosing to make a subtle statement with words like “Unity” and “Freedom” stitched in cursive on their crisp white shirts.

Designer Tracy Reese helped lead the CFDA’s Fashion Stands With Planned Parenthood initiative this season. She also sent down looks bearing a crest that read "Femina Fortem"—Latin for female strength.

Although there were no outward statements on any of the clothes, the models at Cushnie et Ochs walked to a soundtrack that included the lyric “the future is female.”

The models at Gypsy Sport were street cast from the Women’s March and Muslim Ban protests in New York City. "I don't want anyone who is gay, or Muslim, or disabled, or mentally ill, or a veteran, or a drug addict, or a runaway to have to live on the street just because someone's not willing to give them a chance,” said designer Rio Uribe after the show.

Like Jonathan Simkhai, Milly designer Michelle Smith gifted her guests with T-shirts that read “Steinem AF” and “Unbreakable.” In her show notes, the designer called her collection Fractured, During the time I was designing this collection, the world changed dramatically. The elections left me feeling defeated, especially as a woman. I now feel like I have to fight hard for all sorts of rights I once took for granted. I struggled for a while to find the right mood and look for this collection — all while it was right in front of me. Fractured."

The four national chairs of the Women’s March on Washington, Bob Bland, Tamika Mallory, Carmen Perez, and Linda Sarsour, opened the Mara Hoffman show with a speech on diversity and acceptance.

Designer Raf Simons made his statement at Calvin Klein with the soundtrack, which included the David Bowie song “This is Not America.”