12 Brands Supporting the LGBTQIA2S+ Community This Pride Month
Rock the rainbow with colourful collections from your favourite fashion, beauty, beverage and tech brands.
by : Nancy Pierri- Jun 3rd, 2021
Ouai, Converse, UGG
In recent years, various brands have debuted Pride-inspired collections during to celebrate in style while supporting LGBTQIA2S+ organizations. This year is no different with the likes of UGG, Dr.Martens and Quo Beauty empowering and supporting the LGBTQIA2S+ community with large donations and allyship.
Whether you’re heading out for the festivities, or simply wish to offer your support during Pride Month, here are 12 remarkable brands that are making a difference with their colourful collections.
For their first-ever Pride collection, Quo Beauty has debuted over 50 products inspired by the colourful festivities of Pride Month. The collection includes neon waterproof eyeliners, a rainbow eyeshadow palette, false eyelashes, nail polish, a brush set and more. Quo Beauty will be donating 10 percent of all sales to PFlag Canada, a non-profit supporting the LGBTQIA2S+ community in the country.
As a longtime supporter of the LGBTQIA2S+ community, MAC Cosmetics has helped raise over $500 million from their iconic Viva Glam line. Originally launched in 1994 to help fight AIDS, the collection now features three different shades. When you buy any Viva Glam Lipstick, 100 percent of the proceeds are donated to the local organizations fighting for equal rights for all.
Jen Atkin, celebrity hairstylist and founder of Ouai haircare, has launched a Pride-inspired scalp and body scrub with notes of dragonfruit, orange blossom, tuberose and amber. Best of all, the brand will be donating $20,000 to the Los Angeles LGBT Center, a nonprofit organization providing housing, health services and social services to members of the LGBTQIA2S+ community.
For their eighth annual Pride collection, Levi’s has unveiled a range of rainbow-centric denim printed with the words “they/them, she/her, he/him.” Levi’s will also be donating 100 percent of proceeds from the collection to OutRight Action International, a non-profit organization working towards advance the rights of the LGBTQIA2S+ community.
Reinventing the iconic 1461 Oxford Loafer for Pride, Dr.Martens’ classic loafer now features the rainbow flag stitched at the heel, rainbow laces, and heel loops. Dr.Martens will also be donating $100,000 to the Trevor Project and establishing a year-round partnership with the organization.
Versace x Born This Way
In celebration of Pride Month and the 10th anniversary of Lady Gaga’s ‘Born This Way’ album, Versace joined forces with the pop singer herself to launch a gender-neutral t-shirt and beret featuring the Versace logo in a Pride colourway. To celebrate the brand’s support of the LGBTQIA2S+ community, a portion of proceeds will be donated to the Born This Way Foundation, cause we are all born superstars.
Apple has released two Apple Watch bands with matching watch faces. These accessories feature different hues inspired by Pride flags. This collection builds on the brand’s support of multiple LGBTQIA2+ organizations including Encircle, a resource centre for LGBTQIA2S+ youth and the National Center for Transgender Equality.
Collective Arts Brewery has launched a limited-edition Life in the Clouds IPA featuring the work of four artists from the global LGBTQIA2S+ community. As part of the initiative, Collective Arts will also be donating to the Canadian Centre for Gender and Sexual Diversity, an organization that empowers sexually diverse communities through education, research and advocacy. Let’s drink to that!
For their sixth Pride collection, Converse drew inspiration from five LGBTQIA2S+ members of their All-Stars community. The brand worked with artists to create the colourful footwear collection while exploring the struggle and joy along the journey to self-love. Converse will also be donating a portion of the proceeds from this collection to the It Gets Better Project, working to empower and support LGBTQIA2S+ youth.
Inspired by the iconic rainbow flag, Fossil has launched a limited-edition Pride collection featuring their popular 40 mm watch and 10 band options. Fossil will also be donating 100 percent of the proceeds from the collection to the Trevor Project, a national organization providing the LGBTQIA2S+ youth with crisis intervention training and suicide prevention services.
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