A shot from Ace Norton’s Rihe collezione fashion film. Courtesy Ace Norton.

On July 22, Calgary hosts the first-annual Canadian International Fashion Film Festival (CANIFFF). The two-day fest will screen over 200 fashion film entries from France, the U.K., Italy, Canada (of course!) and more.

Eleven awards are up for grabs in the following categories: Best Emerging Film, Best Canadian Film, Best Actor, Best Hair & Makeup, Best Styling, Best Direction, Best Score, Best Edit, Best Concept, Best Cinematography and Best Film. You can see the list of finalist films here.

In addition to film screenings, the festival will also feature a panel discussion about making fashion films with filmmakers Ace Norton and Lars Rusch of Commondeer Productions, as well as a panel about what is a fashion film with filmmakers Esther Loewe, Jam Patel and Berlin Fashion Film Festival Creator Niccolo Montanari.

The festival was founded by Calgarians Katrina Olson-Mottahed and Antonija Klotz and they’ve recruited an expert judging panel that includes ELLE Canada (we’re an event sponsor).

Tickets start at $30 for individual screenings, panels or talks. Day passes cost $150 and a festival pass is $250 and can be purchased at canifff.com.