MFW spring/summer 2015: Mascara and hot pink rule!
The ELLE Canada beauty team was pretty underwhelmed by the subdued makeup on some of the New York runways. “We went backstage for one show and all they had done was massage in
moisturizer on the models’ faces for five minutes,” laughed senior beauty editor Jennifer Weatherhead Harrington. “What can we do with that?” The makeup story backstage at DSquared2 in Milan was the counter-opposite. More is more—and then some—especially when it comes to mascara. “The one makeup that I always say you can do wrong and it still looks all right is
mascara,” said M.A.C makeup artist Gordon Espinet. “I’m cool with mascara being trashy and overdone.” For the show, Espinet chose
M.A.C’s In Extreme Dimension because of its “super-big brush” and “super-chunky appearance.” “You know when little girls first get their hands on mascara and they wear way too much? That’s the look I wanted, so I told the other makeup artists that when they felt they had too much on, add three more layers!” Final tally: 20. Call it a Tammy Faye Bakker-inspired beauty credo.
What other Milan show had makeup artists applying more than just a little moisturizer?
I woke up this morning and, without realizing it, I was humming and then singing
“I’m a Barbie girl, in the Barbie world. Life in plastic; it’s fantastic!” Yes, it’s been that kind of morning! Move over, Sponge Bob, Jeremy Scott’s crushing on Barbie in a big way. Minimal makeup+Barbie=impossible. “This isn’t a Barbie for little girls,” explained Dominic Skinner, a senior artist for M.A.C Cosmetics UK. “This is a luxurious version for women. We wanted plastic-like skin, but it has a lush texture to it. We made a custom colour for the show out of M.A.C Lipmix. We blended magenta, yellow and white to create an electro-hot-pink salmon colour. We then added gloss to create a layer so it becomes almost like a synthetic cellophane wrapping
around the lip. We don’t have a name for it, but in London one of our popular colours is called Candy Yum Yum. It’s electric pink, so I’ll call this Barbie Yum Yum.”
“Come on Barbie, let’s go party!”
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