Is Blake Lively the new Gwyneth?

Jul 15 2014 by
Categories : Culture

2014 CFDA Fashion Awards - ArrivalsWatch out Goop: Blake’s coming for ya. (Image courtesy of Getty).

Gwyneth Paltrow and Blake Lively have a lot in common – leggy movie stars with blonde hair, for starters – and now,
Blake Lively is giving them one more thing to chat about post-Ashtanga. (Fear not: she and Ryan Reynolds are not consciously uncoupling.)
Lively is launching her own Goop-esque website, called "Preserve". The concept is a little vague – a sort of e-commerce site meets video thing built around products Blake has "curated". The site goes live on July 23, so if you’ve ever had a hankering to find out what Blake puts in her smoothies, you may not have to wonder for long.
READ MORE: Blake Lively’s best red carpet looks of all time
Get Blake Lively’s bronze makeup look  

Categories: Culture