When we love something, we should take the time to enjoy it. Why, then, when we say “rosé all day,” do some people just imagine having a crisp glass of the bevvy while sitting poolside during the summer?

In reality, Provence wines rosés can (and should) be sipped all year round, rain or shine—or even when it’s -20 ̊C and snowing. The unparalleled experts in Provence know that rosé is versatile and nuanced and truly embodies the region’s lifestyle—and they have a better understanding of it than anyone else in the world.

Wines of Provence is made up of wineries in three appellations: Côtes de Provence, Coteaux d’Aix-en-Provence and Coteaux Varois en Provence, which together span 200 kilometers between the Mediterranean and the Alps. They produce a variety of dry, fruity, aromatic and elegant rosés with more than 2,500 years of rich history. These wines are also typically pale in colour and delicate in flavour but still full-bodied and fresh, with notes like stone fruits, citrus, florals, red fruits and exotic fruits.

Best of all? Provence wines can be enjoyed on any occasion, whether you’re lounging by the fireplace, entertaining friends and family over the holidays, unwinding after a day of skiing or celebrating at a wedding. And because they’re so adaptable, these delicate rosés can go beyond the traditional aperitif and be paired with your favourite meals. They go well with salad, a spicy meal (the wines’ natural fruitiness nicely balances out the intensity), fruity dessert or even a bowl of popcorn on movie night.

So the next time you’re craving a glass of rosé, don’t be shy: Bring out a bottle—even if you’re huddled up in your coziest sweater or luxuriating in a DIY spa day. You may still be at home, but you’ll feel as if you’ve travelled to Provence.

Learn more at vindeprovence.com

Photography : Possible Media (glasses & table) & Sowine (table set)