Every once in a while, a game-changing product comes along to disrupt its category, leaving insiders and enthusiasts completely abuzz. Right now, that’s PATRÓN EL CIELO, the world’s first prestige silver tequila distilled four times. The brainchild of master distiller David Rodriguez and his dedicated team of artisans, PATRÓN EL CIELO is a rare yield that unlocks a new, unforgettable drinking experience in the silver-tequila category.


The real beauty of PATRÓN EL CIELO is its connection to both novelty and convention; it’s an undeniable feat of authentic innovation while staying true to time-honoured tradition. The PATRÓN EL CIELO production process—this time, using the smallest copper pot found at Hacienda PATRÓN—highlights the brand’s commitment to harnessing the refined appeal of all-natural ingredients, like 100 percent Weber Blue Agave, with zero artificial flavourings or additives. The result? A radiantly smooth finish with tantalizing citrus notes and a naturally sweet taste.


It’s easy to imagine PATRÓN EL CIELO as the ultimate party starter—one you’ll want to sip on and savour during all your celebratory moments this summer. It’s fitting then that the brand hosted a one-of-a-kind event on June 8 in Toronto to celebrate the launch of PATRÓN EL CIELO, and ELLE was there. The exclusive invite drew some of the city’s best and brightest to the Hearn, a decommissioned power plant that hasn’t been opened to the public in a decade. A white-and-gold dress code—a nod to PATRÓN’s signature brand colours—yielded a breadth of style expressions, from glittery and festive to sleek and chic. As guests took in the lively scene to the sounds of techno DJ Dana Vicci and global EDM DJ Chantel Jeffries, they experienced PATRÓN EL CIELO through the brand’s signature cocktails, including the EL CIELO Spritz, with chilled rosé and a splash of FEVER-TREE Ginger Ale, and the EL CIELO Ice & Slice, a simple but exceptional drink that’s sure to elevate your summer experience.


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