#flowermonday: Toronto Flower Market

Jun 09 2014 by
Categories : Culture

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A sampling of what was at the Toronto Flower Market in May to get you excited for June! 

If spending a Saturday strolling among freshly cut flowers, chatting with local growers, and taking home some blooms for your own at-home-floral-creation doesn’t sound like bliss, well…I have nothing more to say to you. But if that picture had you cueing up the Instagram, read on, friend. (And happy
#flowermonday!) This week’s blooms are a little sample (prepared by brains behind the operation, Natasa Kajganic) of what you might find at the
Toronto Flower Market. This Queen West neighbourhood pop-up is happening once a month until October (the next one is this coming this Saturday, June 14!). We grabbed Natasa to answer a few questions for us about the market, why local flowers matter, and of course, her favourite flower:

What’s the concept behind the Toronto Flower Market?  It’s is an outdoor market made up of Ontario-based growers and Toronto florists. The idea is that people come to the market, engage with the growers, in the exact same way you would at a farmers market, pick their favourite blooms for that month and start to become more conscious of local varieties and seasonality. We’re educating through experience and the end result is fresher, longer lasting flowers in homes.
How did it all get started?  Toronto Flower Market is my first foray into flowers. I’ve spent 8 years of my career in advertising/design, and a couple years ago I quit my full-time job to go freelance. Upon quitting, I travelled to Columbia Road Flower Market in London, England and wished that Toronto had its own flower market.  After complaining about not having one, I decided I should try and create one.
What floristry trend are you loving right now? I love the blowsy, elongated, asymmetrical silhouettes florists are creating. Uniformity is not a natural state, so I love when florists accentuate the uniqueness of a flower — the kink in the neck of a poppy or the hanging head of a tulip. These arrangements seem to be more artful and thoughtful, intended to reflect the beauty of each flower/foliage to define the overall shape.
What’s your favourite flower? A vase full of lilies because they slowly transform into a big lush bush of blooms. I always grab the bunch that hasn’t opened yet, so that I can watch the blooms burst open one by one, changing how the stems look every day. Plus, I love a flower that marks their presence with a powerful scent.
#flowermonday: The Stem
#flowermonday: Sweet Woodruff

Categories: Culture