Shawn Mendes Concerts Will Now Include Sustainability Lessons
Pop music with a side of environmental education.
Shawn Mendes is going green.
The award-winning singer-songwriter has teamed up with Flow Alkaline Spring Water as an investor and advisor alongside his manager, the Canadian company announced this week.
As part of their partnership, Flow Water and non-profit Reverb will be helping green the 20-year-old Canadian’s world tour (which includes his first-ever sold-out stadium show in Toronto, nbd). The eco-friendly efforts include offsetting carbon emissions, sustainable catering, donating excess food and toiletries to shelters and, of course, getting rid of plastic water bottles in favour of Flow’s low-impact paper bottles—a move that’s estimated to divert over 70,000 plastic bottles from backstage.
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I’ve always been in love with the beauty of the planet we live on, and the notion that in the best and most untampered parts of nature, everything seems to work so well together in harmony. It’s been a mission of mine to do everything that I can to help preserve that beauty for a while now, which is why I’m so happy to have found some amazing partners @Flow, and have joined the company with my manager @andrewgertler & founder @nicholasreichenbach, to inspire positive change in the world, in a hope that we, together, as much as humanly possible, can keep the planet the way we found it, for our generation, and for generations to come. As a partner in @Flow, I will be working on sustainability initiatives including the greening of my 2019 tour with @Reverb_org. You can learn more about what we’re doing and how you can get involved at flowhydration.com/shawnmendes
“I am incredibly excited to work with Flow Alkaline Spring Water […] and become the face of a brand that promotes sustainability and positivity in the best way possible,” Mendes said in a press release.
As the brand’s “sustainability ambassador,” the popstar will help the brand grow globally. This will include environmental education programs at his shows.