Shawn Mendes is going green.
The award-winning singer-songwriter has teamed up with Flow Alkaline Spring Water as an investor and advisor alongside his manager, the Canadian company announced this week.
As part of their partnership, Flow Water and non-profit Reverb will be helping green the 20-year-old Canadian’s world tour (which includes his first-ever sold-out stadium show in Toronto, nbd). The eco-friendly efforts include offsetting carbon emissions, sustainable catering, donating excess food and toiletries to shelters and, of course, getting rid of plastic water bottles in favour of Flow’s low-impact paper bottles—a move that’s estimated to divert over 70,000 plastic bottles from backstage.
“I am incredibly excited to work with Flow Alkaline Spring Water […] and become the face of a brand that promotes sustainability and positivity in the best way possible,” Mendes said in a press release.
As the brand’s “sustainability ambassador,” the popstar will help the brand grow globally. This will include environmental education programs at his shows.
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