Coach has announced that singer, actor and producer Jennifer Lopez is adding another job to her very lengthy list as the global face of the brand. Lopez, who joins Selena Gomez and Michael B. Jordan as celebrity ambassadors for the storied American design house, will be the face of leathergoods, ready-to-wear and footwear items as of spring 2020.
“I’m so excited for this collaboration with Coach” said Lopez in a statement. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style–an uptown downtown mix.”
Coach creative director Stuart Vevers has always been a fan of JLo (much like us all) pointing out that she completely embodies the attitude of Coach and its new campaign.
“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way,” said Vevers.
“She’s from New York like Coach, which creates another authentic connection with our heritage,” he adds. “I’m particularly excited about bringing Jennifer and Juergen Teller together.”
Lopez can be seen carrying the brand’s signature bags as far back in her 2002 music video for “All I Have.”
Until the campaign comes out, we’ll have Hustlers on repeat for our JLo fill.
For the latest in fashion, beauty and culture, sign up to receive ELLE's bi-weekly newsletter