Beyoncé likes her food the way she likes her money: green.
And she wants you to try it that way, too.
Late Wednesday night, the pop icon offered fans the chance to win free lifetime Beyoncé or Jay Z concert tickets — LIFETIME TICKETS! — if they ditched the cheeseburgers and made the switch to a plant-based lifestyle.
The offer arrived by way of her Instagram as a partnership with The Greenprint Project, an organization that encourages people to incorporate full or partial veganism into their diets to reduce their environmental impact. (Among Bey’s favoured suggestions: plant-based breakfasts and “Meatless Mondays.”)
As part of the initiative, Bey and Jay will also be going vegan. Bey’s flirted with veganism before, notably for Coachella 2018, when she adopted a greener diet to get ready for her historic performance.
Of course, fans were predictably thrilled.
AMAZING!!! And don’t @ me. Beyoncé and Jay-Z are the biggest stars IN THE WORLD. This sort of promo for veganism could literally help MILLIONS of animals. I’m here for it! ??? https://t.co/GuxvIiN4yJ
— Ari Solomon (@VeganAri) January 31, 2019
“Beyonce is giving away concert tickets for life if you go vegan”
— PrettyLittleThing (@OfficialPLT) February 1, 2019
According to The Greenprint Project website, the prize is worth around $12,000.
For the latest in fashion, beauty and culture, sign up to receive ELLE's daily newsletter.