Change a #prfail into a #jobwelldone

I may be one of the few people left in the digital world who just discovered what
#prfail is. (No, not the hashtag itself, but what the hashtag itself represents.) Chatting with Canadian Living magazine’s
Julia McEwen at an event last week,  I found out that this has become a trending topic on Twitter (a very viral one) and one that is the
nouveau way to stick it to public relations firms who don’t live up to our (unrealistic? warranted?) standards. Given today’s media climate and the fact that nothing is secret, nor sacred, anymore (do I really need to know what you ate for dinner on
Facebook?) this open-book phenom that is the
#prfail is no big surprise; but having taken a look at the
Twitter thread, I couldn’t help but feel compassion for those PR firms who really screwed up. So, in that vein, I’m listing the ways to avoid the dreaded
#prfail; humbly of course.