How early is too early to line up for a limited-edition decor collection? We’re asking for a friend – or every person on the ELLE Canada team.
That’s because we’re already rearranging our schedules to figure out how to get our hands on Virgil Abloh’s new collab with Ikea, which hits stores across Canada on November 1. The much anticipated MARKERAD collection consists of 15 pieces, from statement rugs to a trademark Abloh twist on Ikea’s classic carrier bag.
Unfortunately, you won’t just be able to walk into a store to buy a piece from the collab. Instead, starting at 6 a.m. on the drop date, each Ikea Canada store will give wristbands to 300 members of the brand’s loyalty program, Ikea Family, on a first-come, first-serve basis. Those who score a wristband will then get the first chance to shop the collection when their store opens. The collection, which will not be made available online, then opens to the general public at noon.
Get your first look at the collection, plus what Abloh has to say about some of the pieces, below.
“The receipt is a trademark in itself that has been transformed into art,” says Abloh. “I think that this rug can just as easily be on a floor or hung on a wall – in both scenarios, the rug highlights the entire story which IKEA embodies.” (Nylon rug, $99)
According to Ikea, this clock was created spontaneously during the team’s design workshop and was inspired by a yet-to-be-unveiled 3D-printed product prototype. (Powder-coated steel, polystyrene plastic and glass wall clock, $29)
“There’s always an underlying message in my creations. A little bit of irony – and a human connection,” says Abloh. (Polypropylene rug, $229)
Abloh frequently uses quotation marks to take a word out of context and present it with irony. (Plastic-reinforced paper carrier bag, $20)
This mirror’s flat surface features a crack in the top-left corner to create a visual distortion. (Painted pine and glass mirror, $199)
“It’s about elevating the anonymous, everyday icons that we use without noticing,” says Abloh. “When we put a doorstop on one of the legs of an ordinary chair we create something unexpected – an interruption.” (Beech chair, $179)
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