It doesn’t take an Instagram connoisseur to know we’ve all come a long way from our Hipstamatic days (Admit it: Your entire first three months on Insta back in 2010 were sepia tinged, right?). So what’s the hottest filter on the ‘gram this year?
No big surprises here: Clarendon! The all-purpose, all flattering one size fits all option is the global most-used among those who aren’t using three different apps to edit their pics before posting.
Rounding out the top five are: Gingham (jnteresting!), Lark, Juno, and Moon.
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