COS and Sou Fujimoto present a new installation for Salone del Mobile 2016
The fashion brand commissioned the renowned Japanese architect to create an installation focused on the effects of light.
COS has commissioned contemporary Japanese architect Sou Fujimoto to create an installation inspired by its spring 2016 collection. Titled “Forest of Light,” the immersive installation explores the shifting nature of light through towering, cone-shaped beams designed to respond to visitors’ movements. It’s housed in the Cinema Arti in Milan’s San Babila district, a derelict former theatre that served as further inspiration for the installation. “The COS pavilion is the purest realization of the forest concept. This forest is not static, but light and people interact with one another, this interaction connects fashion, space and forest as a form of architecture,” said Sou Fujimoto of the installation.
The exhibit opens to the public today and runs until April 17th. Watch the mesmerizing video of the installation below.