Fenty Beauty is launching their first ever brow products on August 23, and they do not disappoint. Available in 14 colours, the fine-tipped brow pencils are waterproof and long-wearing, but where the usual spoolie would be is a makeup-like paddle brush.

“I really love it,” Fenty Beauty global makeup artist Priscilla Ono exclusively tells us of the first-to-market tool. “It really brushes and combs the hairs well. It separates the hair and it’s a great blender too.”

“It’s a game changer for a brush,” adds Ono. “You’re probably going to see some copy cats after [it launches] because it’s so good.”

Fenty Beauty Brow MVP Ultra Fine Brow Pencil & Styler ($26 each)

 

As always with Fenty Beauty, the shade selection is excellent. “[Rihanna] is very conscious of making sure that everybody’s included – it’s something that’s really big for her. Not just for skin tone, but also for hair colour.”

A priority for Rihanna was finding a colour to suit redheads which was her “number one concern” Ono tells us. “That was such a big thing because she felt like there’s so many different [shades of] redheads and they never have that perfect match.” To wit, there are four different auburn pencils in warmer and cooler undertones.

A close-up of the brush.

Ono used the Brow MVP, as well as the new Fenty Beauty Hydrating Foundation and Primer for a beauty editorial in our October issue. Get your first peek below, and pick up the October issue on newsstands September 9 to see the rest.

Photography by Norman Wong; Makeup by Priscilla Ono; Hair by Cia Mandarello; Beauty Direction by Victoria DiPlacido; Styling by Elaine Jyll Regio; Art Direction by Jed Tallo. Shot at Neighbourhood Studios in Toronto.