Toronto-based founder Melanie Cruickshank knows that the base of natural beauty is great skin care: in addition to her recently re-launched collection that features luxe illuminating concealers and matte lip shades, Cruickshank offers a 100 per cent pure Argan oil serum and rosewater and orange blossom toner (among other beauty must-haves) for naturally glowing skin.
Already a cult favourite amoung beauty editors, Toronto founder Susanne Langmuir’s Bite Beauty lip line is made up of natural ingredients (think plumping cinnamon and Argan oils) for intensely saturated lipsticks and glosses that both hydrate and last all day.
Sasha Plavsic launched the organic and botanical-based natural makeup line in Vancouver in 2011. The label is now based out of Los Angeles, and features lip care, mascara and illuminators, carrying over its commitment to all-natural beauty right up to its packaging (the cream lip products come in a recycled aluminum case).
Rose-Marie Swift, the makeup artist behind her namesake natural beauty line, uses non-GMO and natural and organic ingredients in “Un” Cover Up concealers and mineral mascaras. Swift also offers insider tips on how to apply like a makeup pro.
The cheeky NYC-based natural makeup line uses cruelty-free and vegan-friendly ingredients in its mineral-rich punchy lip products and foundations boasting Amazonian clay (trademark signatures of the beauty brand).
Not only are the vast palette of lacquers irresistible, but creative director Nonie Crème’s range of nail polish shades—which have become a runway staple during fashion week—are free of toxic ingredients like Formaldehyde, Toluene, DBP and parabens.
With fruit and plant-based vitamins and antioxidants in its cosmetics, this PETA-certified line boasts electric lip shades made with natural butters and pure pigment eye shadows for a high-intensity finish.
This Ecocert-certified line uses vegan and organic ingredients it its organic baked foundation and illuminating eye shadows for naturally glowing skin. Even the brushes—made with sustainable bamboo and synthetic bristles—adhere to its cruelty-tree yet totally luxe DNA.
Teadora, which means “adores you” in Portuguese, has its roots in the rainforest: the Brazil and U.S.-based line uses fair-trade and vegan ingredients in its skin and hair products, many of which are derived from the Amazon. Try the nourishing lip butter—made with Açaí oils, Brazil nut and mango butter—for intense hydration.
The San Francisco-based natural beauty label (part of the bareEscentuals family) taps into the benefits of minerals—from richly pigmented hues to natural sunblock—in its primers, foundations and eye shadows, for total, all-natural coverage and glowing skin.
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