Work is underway on the site and may cause inaccessibility to some content, we are sorry for the inconvenience. We do our utmost to ensure that all items are available again as soon as possible. If problems occur, please contact our customer service.
The winner of Clinique’s “Smart Idea” contest is changing the way we parent
For a lot of women, being a new mom is akin to a first day in a new job. In a field you’ve never trained in. Totally intimidating.
Alison Bishop, the newly crowned winner of Clinique’s Smart Ideas contest – in partnership with TED and launched at the TEDWomen2015 conference in September – hopes to change that.
Her winning idea: Boot Camp for New Moms, a peer group for new mothers and mothers-to-be. At these monthly workshops, women can share and brainstorm strategies for often-overlooked parenting challenges such as isolation, anxiety, pressure and stress. Parenting experts are also on hand to offer support and advice.
Bishop, a mother of four from Irvine, Calif., was awarded $20,000 for her “smart idea,” which she plans to expand around the globe. Watch a video of her story below.