announcement that Hollywood’s perpetually brooding starlet Kristen Stewart will front its next fragrance this fall got us thinking about the art of celeb-campaign pairings and the vibes those famous faces inevitably bring to the scents they come to embody. (No word on the fragrance notes yet, but we’re already picturing the ad campaign featuring Stewart decked out in a black fringed leather jacket to go with her trademark scowl.) Here’s a look at this season’s latest fragrance campaigns and the personalities they represent based on the famous faces that front them.
1. Personality type: The ladylike flirt
The scent: Salvatore Ferragamo Signorina
The face: Bianca Balti, Italian model
Signature notes: Blackcurrant buds, pink pepper, jasmine, rose, peony, vanilla, musk, patchouli, and pannacotta accord.
The story: The Italian designer fêtes modern feminine style with the new fragrance’s subtle, fresh scent. The cubed, pale pink crystal flacon is topped with the iconic Salvatore Ferragamo vara bow.
The look: Cheeky, yet mild mannered, la signorina is as youthful as the name Italian name distinguishes. Bubbly and light-hearted and wrapped in a cotton-candy pink bow—like the pink and gold bottle— Balti is sophisticated at home in a night slip and girly on the town, as seen in the ad campaign shot by Mikael Jansson.
What you should wear it with: A classic, airy blow out, pink chiffon dress and of course, those matching, to-die-for Ferragamo vara bow ballet flats.
Glamorous? Free spirited? Read on for your matching personality fragrance types...
2. Personality type: The luxe goddess
The scent: Roberto Cavalli Eau de Parfum
The face: Elisa Sednaoui, Italian model
Signature notes: Pink peppercorn, orange flower absolute, roasted tonka bean.
The story: "A luminous and sexy print,” according to the brand’s namesake, Roberto Cavalli. Designed by Louise Turner, perfumer at Givaudan, the Roberto Cavalli signature fragrance exudes femininity and cat-like grace for an ambery floral scent that lingers on skin like a hair-raising touch.
The look: Feline ferocity bottled in a luxe,
gilded elegance (much like the fragrance—or any Cavalli woman, really— itself). Everything about this scent screams dominant female power, from Sednaoui’s come-hither eyes piercing out from under her trademark bold brows, to the dangerously low V-neck cut of her skin-hugging leopard dress, it’s downtown rock star prowess meets unabashed, take-it-or-leave-it sensuality.
What you should wear it with: Take your cues from the OTT regal campaign: anything gold, leopard-printed and curve-hugging goes.
3. Personality type: The barefooted pixie
The scent: L’eau de Chloé
The face: Camille Rowe-Pourcheresse, French actress and model
Signature notes: Distilled rose water, grapefruit, cedrat, peach, violet, rose petals, cedarwood, amber, patchouli.
The story: A refreshing and air-light follow up to Chloé’s 2008 signature fragrance, L’eau de Chloé exudes the ethereal, sprightly nonchalance of summer, along with the French house’s natural luxury.
The look: The short film by Mario Sorrenti captures the carefree girliness of summer: Rowe gracefully twirls through wheat fields in a cloud-white sundress enveloped in a sea of soap bubbles. The flaxen bottle epitomizes an elegant purity, like the pastel green ribbon it’s wrapped in.
What you should wear it with: Wind-combed hair, large aviator shades and a billowy,
Read on to find out what fragrance suits the vivacious hippie type…
4. Personality type: The eternal free spirit
The scent: Flora by Gucci
The face: Abbey Lee Kershaw, Australian model
Signature notes: Actually, five spring-friendly scents: Gorgeous Gardenia, Gracious Tuberose, Glamorous Magnolia, Generous Violet and Glorious Mandarin, all of which are sold exclusively in Gucci stores.
The story: More like a flower garden, this bouquet of scents is made up of five different fragrances, all of which are fronted by Kershaw, swathed in an ethereal silk dress embellished with floral corsages. The collection highlights five blossoms etched in the legendary Gucci Flora scarf, designed exclusively for Princess Grace of Monaco in 1966, and which quickly became a Gucci icon.
The look: As elegant and delicate as one of the hexagonal bottles, each of which are complete with a sleek bow. “I wanted to express the loveliness of the Flora woman—charming, romantic and optimistic,” said Frida Giannini, Gucci’s creative director.
What you should wear it with: Flowy, floor-length hippie skirt, loose,
floral blouse and wedge sandals, armed with one of Gucci’s luxe black-and-gold hobo bag from its Spring/Summer 2012 collection, to class up the look.
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