The line is steeped (literally – Ford was inspired by tea bags) in scientific research and Ford’s own experience with beauty. “Years ago, a dermatologist told me that the best thing for puffy eyes was moist tea bags,” he told WWD. “Every time I did it, I noticed that it also moisturized my skin.” As a result, caffeine took centre stage in his research. Ford requested and obtained his own lab from parent company Estée Lauder to develop the line.
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Research from his laboratory showed that caffeine promotes the movement of sodium ions. These are small, charged molecules in the skin’s surface, which act as a carrier to a flow of electric-type energy that floods skin with hydration. The findings have been presented at the American Academy of Dermatology Conference and are currently in preparation for publication in a scientific journal.
“My vision is to merge breakthrough skin science with true luxury, to create transformative skincare regardless of skin type or gender,” said Ford about the launch. “Working closely with a team of scientists, we develop what is truly remarkable and that which delivers undeniable visible results.”
The star ingredients from the line include the Japanese green tea gyokuro, which contains caffeine as well as amino acids and provides antioxidant protection. Another star ingredient is the rare white porcelain cacao, a variety of cacao that comprises under 0.5 percent of the world’s cocoa production and contains a higher-than-usual amount of polyphenols which protect skin from free radicals. The line also contains glycolic and lactic acids, as well as hyaluronic acid and peptides.
Three more products, including an eye cream, are slated for a spring 2020 reveal.
The Serum Concentrate ($465, holtrenfrew.com) is a potent formula that is easily absorbed into the skin.
The Crème Concentrate ($600, holtrenfrew.com) is a hydrating and lightweight-feeling cream.
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